Resume
Work
Experience
2024 - Present
Senior Graphic Designer & Social Media Manager
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Communicated with senior product designers and created computer-aided designs (CADs) for over 20 in-house and licensed brands, including Steve Madden, Nicole Miller, Betsey Johnson and BCBG.
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Developed graphics for B2B sell sheets for clients such as Macy’s, Burlington, HSN and TJMaxx.
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Designed print-ready packaging materials including hangtags, banners and booklets for luggage and travel goods.
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Created presentations for sales meetings, tailoring the aesthetic to each one’s goals and messaging.
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Took ecommerce photos of product samples in studio settings and lifestyle photos in different environments.
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Produced content for social media and managed uploads and posting schedules for in-house brands.
2023 - Present
Graphic Designer
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Managed a freelance graphic design business that aims to assist companies by creating innovative and visually appealing designs to help establish a unique brand identity and stand out in the competitive market.
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Used Adobe Illustrator and Adobe Photoshop to create branding elements and illustrations.
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Utilized knowledge of marketing, typography, color theory and successful design practices.
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Communicated effectively with clients to understand their design needs and goals, and provide creative solutions that align with their brand identity and target audience.
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Conducted market research to identify design trends and competitor strategies, and implement findings into creative designs that exceed market expectations.
2012 - Present
Event, Editorial & Portrait Photographer
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Freelanced and managed all business operations for over 11 years.
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Became proficient in Adobe Lightroom and Adobe Photoshop for image editing and retouching.
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Collaborated with Brown Girl Magazine, Inc. and had a full editorial spread published on Refinery29.
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Stayed up-to-date with the latest trends, techniques and technology in photography to consistently deliver innovative and high-quality work.
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Developed and maintained relationships with clients to ensure customer satisfaction and repeat business.
Education
2021 - 2022
Pratt Institute
Certificate, Graphic Design
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Learned the methodology behind successful logo design, typography, branding and visual identity.
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Became proficient in using Adobe Illustrator and Adobe Photoshop to transform hand-drawn sketches into digital illustrations.
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Studied Digital Marketing and learned how to best convey a brand's message and maximize reach on social media.
2012 - 2016
Rutgers University - New Brunswick
B.A., Economics, Middle Eastern Studies
Skills
& Expertise
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Visual communication
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Creative problem-solving
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Logo design
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Packaging design
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Digital illustration
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Typography
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Adobe Illustrator
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Adobe Photoshop
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Adobe Lightroom
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Adobe InDesign
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Adobe Bridge
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Adobe Firefly (AI)
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Microsoft Office