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Resume

Work
Experience

2024 - Present

Senior Graphic Designer & Social Media Manager

  • Communicated with senior product designers and created computer-aided designs (CADs) for over 20 in-house and licensed brands, including Steve Madden, Nicole Miller, Betsey Johnson and BCBG.

  • Developed graphics for B2B sell sheets for clients such as Macy’s, Burlington, HSN and TJMaxx.

  • Designed print-ready packaging materials including hangtags, banners and booklets for luggage and travel goods.

  • Created presentations for sales meetings, tailoring the aesthetic to each one’s goals and messaging.

  • Took ecommerce photos of product samples in studio settings and lifestyle photos in different environments.

  • Produced content for social media and managed uploads and posting schedules for in-house brands.

2023 - Present

Graphic Designer

  • Managed a freelance graphic design business that aims to assist companies by creating innovative and visually appealing designs to help establish a unique brand identity and stand out in the competitive market.

  • Used Adobe Illustrator and Adobe Photoshop to create branding elements and illustrations.

  • Utilized knowledge of marketing, typography, color theory and successful design practices.

  • Communicated effectively with clients to understand their design needs and goals, and provide creative solutions that align with their brand identity and target audience.

  • Conducted market research to identify design trends and competitor strategies, and implement findings into creative designs that exceed market expectations.

2012 - Present

Event, Editorial & Portrait Photographer

  • Freelanced and managed all business operations for over 11 years.

  • Became proficient in Adobe Lightroom and Adobe Photoshop for image editing and retouching.

  • Collaborated with Brown Girl Magazine, Inc. and had a full editorial spread published on Refinery29.

  • Stayed up-to-date with the latest trends, techniques and technology in photography to consistently deliver innovative and high-quality work.

  • Developed and maintained relationships with clients to ensure customer satisfaction and repeat business.

Education

2021 - 2022

Pratt Institute
Certificate, Graphic Design

  • Learned the methodology behind successful logo design, typography, branding and visual identity.

  • Became proficient in using Adobe Illustrator and Adobe Photoshop to transform hand-drawn sketches into digital illustrations.

  • Studied Digital Marketing and learned how to best convey a brand's message and maximize reach on social media.

2012 - 2016

Rutgers University - New Brunswick
B.A., Economics, Middle Eastern Studies

Skills
& Expertise

  • Visual communication

  • Creative problem-solving

  • Logo design

  • Packaging design

  • Digital illustration

  • Typography

  • Adobe Illustrator

  • Adobe Photoshop

  • Adobe Lightroom

  • Adobe InDesign

  • Adobe Bridge

  • Adobe Firefly (AI)

  • Microsoft Office

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